Your compass. Your voice.
The Narrative Blueprint™ draws out what has been shaping you all along and architects it into a toolkit that guides how you build your brand, lead your business, and shape what comes next.
Let's talkA blueprint for life and career.
For leaders
You may be ready to build a public voice, pursue thought leadership, step into a bigger version of your career, or simply be more intentional about designing your dream life. The Narrative Blueprint™ helps you understand what you stand for, what you want to be known for, and what deserves your attention next.
For businesses
As companies scale or hit an inflection point, leadership, culture, customer experience, and brand can start pulling in different directions. Trust erodes, decisions get harder, and growth gets more expensive. The Narrative Blueprint™ becomes a foundational system that shapes how a company makes decisions and builds its strategy, affecting what it says, who it hires, and what it invests in.
Invisible Things pulls from three disciplines: personal branding, PR, and executive coaching. The work borrows from individuation practices — the inner work of becoming fully yourself — because the strongest narratives are discovered from what's already there, not manufactured.
The result is a narrative grounded in who you actually are, shaped for how and where you want to show up, and pressure-tested for how it will land with the right people.
I'm here to care for your story, protect what makes it yours, and help make your voice a competitive advantage no one can replicate.
Two focused engagements to choose from. Outcome: delivered as a complete toolkit you'll use for years.
Spotlight Program
Full method- Foundation — calling, values, voice identity, areas of authority, themes, POV pillars, ownable soundbites
- Dedicated session to define your values and align them to your brand strategy
- Custom content frameworks and outlines based on visibility goals
- Refreshed professional bio and boilerplate, written to reflect your new narrative and positioning
Commitment: two 2-hour discovery sessions, one 1-hour values workshop (optional), one 1-hour final session, online reviews between sessions
Signal Program
Lite method- Foundation — calling, values, voice identity, areas of authority, themes, POV pillars
- Refreshed professional bio and boilerplate, written to reflect your new narrative and positioning
Commitment: two 1.5-hour discovery sessions, one 1-hour final session, online reviews between sessions
How is narrative different from messaging?
Messaging is the words you say. Narrative is the position the words come from. Messaging changes with the audience and the moment; narrative is consistent. A key message document without a narrative beneath it produces inconsistent communication; a narrative without messaging produces ideas that don't land. You need both, and the narrative comes first.
Do I need narrative work if I already have brand positioning?
Usually, yes. Brand positioning focuses on what your company is — category, differentiation, value proposition. Narrative work focuses on what you stand for and why it matters — the conviction behind the company. Brand answers "what do you sell?" Narrative answers "why does this exist?" They're different, and both are necessary.
Can I do this without a public-facing platform?
Yes. The Narrative Blueprint is foundational work that creates value regardless of what you do with it. Some partners use it to prepare for a fundraise, press cycle, or before deciding how visible to be. Others, often at an inflection point, use it to clarify what they should focus on next both personally and professionally.
Is the Narrative Blueprint meant to be set in stone?
While the Narrative Blueprint is meant to cover the timeless version of you, parts of it can evolve as you evolve. It is a breathing and living document that can be refined and further developed as you experiment and learn what works and what doesn’t.
Will this include content trends, hooks, content calendar, and pitches?
The Narrative Blueprint Spotlight method does include custom frameworks for the channel you're focusing your brand building on. It does not include execution or planning of actual content or PR. If you would like support with implementation after the Blueprint process, let's explore if the Counsel service would be the right fit for your goals. Learn more about Counsel.
Do you offer group sessions?
I currently offer limited group sessions. Each is customized to the group's goal and attendees. Please submit your request through the contact form.
What is the values method used?
I use NYU Professor Suzy Welch's Becoming You Labs Values Bridge method. Learn more about the Values Bridge method.
What is your coaching and communication style?
I am your biggest advocate and will hold your hand as much as you need me to. I am always honest and will push you to go deeper at times. I balance fairy godmother energy and results-driven pragmatism. We'll laugh, maybe even cry— my goal is you leave each session feeling seen and recognized for your genius! Learn more about what I stand for.
Can the Narrative Blueprint™ be adapted to enterprise or brand narrative?
Narrative strategy for enterprise, product, or brand can be done as a different engagement. Learn more about Counsel.