Senior leadership, without the full-time hire.
For founders and leaders navigating moments when brand, reputation, and market visibility matter most. I step in to set the brand and communications strategy, align the right people, and build the infrastructure to carry it forward.
Let's talkFractional leadership for communications, PR, and brand
For a defined period, I embed alongside your in-house team and agency partners to set the strategy and the standards — to refine the infrastructure beneath them — or build from the ground up. Scope and deliverables are built around your business objectives and the current and future state of your company and industry.
Advisory structure
I bring judgement, ideas, feedback, insights and connections to your organization and team. This may include crisis management guidance, strategic positioning of a company milestone, vendor search, executive coaching, and team upskilling. Time and scope are custom to your needs.
- Opportunity assessment of existing strategies, P&L, marketing communications channels, organizational structure, and team skillset
- The infrastructure layer: frameworks, playbooks, KPIs, technology, processes
- Founder/executive direct support as needed: editing, ghost-writing, crisis counsel, speaking training
Timeline. Fractional: 4–6 months minimum | Advisory: 3 months minimum
Narrative alignment
One through-line across your founder, company, investor, employer, and product stories
Communications infrastructure
Bridging internal and external communications, newsroom ecosystem, and tech stack
Executive thought-leadership
Visibility strategy and content systems that build a credible, distinctive voice
Organizational leadership
Org. design, people development strategy, business planning, and AI modernization
Brand & omnichannel marcom strategy
Brand strategy, digital & social, PR, talent/creator management, creative, campaign planning
Reputation & crisis
Preparedness, response, recovery when the stakes are high
What is fractional leadership?
It's senior, ongoing communications leadership provided part-time — strategy, standards, and infrastructure — without the cost or commitment of a full-time executive hire. At Invisible Things Co., it's structured around a defining season and includes embedded advisory. Depending on execution need, a strong network of specialized partners can be subcontracted to bring the narrative and strategies to life.
What is advisory leadership?
Advisory is senior counsel on call, without the embed, such as focused sessions and on-demand guidance, priced by the engagement or hour. This is perfect if you want senior judgment and a sounding board, but don't need someone day-to-day.
How is fractional different from an agency retainer?
Think of me as an in-house team member that runs alongside or manages your agencies for you. The role is to guide, refine, set standards and drive for results with your other partners and team members.
Will you write for me?
Yes, the fractional partnership includes the high-leverage pieces where the voice and strategy both have to be airtight: speeches, op-eds, statements, and milestone announcements. The best way to work with me is in an editing capacity, as this offers an educational element that will work harder for you once I am not around.
How available are you outside of working hours?
Counsel includes access with a defined response time for urgent needs. Let's discuss and set a win-win partnership.